The importance of fast load times- and how to check yours.

Your website’s speed isn’t just a nice-to-have — it directly affects your visitors’ experience and your business success.

Why speed matters:

  1. User Experience – Slow sites frustrate visitors. If a page takes more than a few seconds to load, many people leave before seeing your content.

  2. Conversions – A faster site means more inquiries, sign-ups, or sales. Every second counts.

  3. SEO – Google favors websites that load quickly, so a slow site can hurt your search rankings.

How to check your site speed:

  • Google PageSpeed Insights (pagespeed.web.dev) – Type in your URL to see scores and improvement suggestions.

  • GTmetrix (gtmetrix.com) – Gives detailed performance reports and recommendations.

  • Pingdom Website Speed Test (tools.pingdom.com) – Quick, visual results of load time and performance grade.

Bottom line: A fast website keeps visitors happy, improves conversions, and helps your SEO. Checking your speed is quick and easy — and small tweaks can make a big difference.

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What to look for when hiring a web designer

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Why mobile- friendly design matters more than desktop.